Prototype peer review

Context

To figure out how to make my designs user-friendly, I validated my prototype by asking colleagues for feedback, using the peer review research method.

Results

These peer reviews are based on version 1 of the prototype. That design is described on the prototype wireframes page.

Peer review

I asked two in-house designers to peer review version 1 of the prototype by letting them “buy a product” and walk through the app without extra explanation.

Based on this feedback, I created version 2 of the prototype:

Prototype - v2

This version of the prototype was then further validated with usability testing.

Conclusion

From the peer reviews on version 1 of the prototype, I was able to gather lots of useful information about things to look out for when designing an e-commerce website that I overlooked. I realise now that I should focus on the product, and put a lot of emphasis on discounts and make the user feel like they are winning the jackpot when shopping at Masita, constantly referring to the exclusivity or discounts of products.

Learning outcomes

6: Targeted Interaction

By setting up peer reviews for my prototype I show that I can communicate well and gather useful information.